How to Evaluate Your Home Business Income Opportunity

Never invest money in a home business income opportunity without properly evaluation. If blessings can come in disguise, so can flops and failures. No matter how attractive a business proposal sounds, try to listen to what’s not being said and be objective when assessing its potential.

The Industry

Every business belongs to a certain industry. Home based bakeries, McDonald’s, and the local candy shop all belong to the food industry, albeit to different sub-industries. How a particular industry, and a sub-industry if applicable, is faring will affect how far you can realize a home business income opportunity.

If the industry shows signs of saturation, this will make it more difficult for you to make your new business profitable because of too much competition. If the industry is fairly new, you may have less competition to worry about, but you might have trouble finding your target market since customers aren’t yet familiar with the kind of product or service you’re offering.

The Target Market

Knowing who your target market is very important to any business, whether home-based or not. Your home business income opportunity could come with a highly accessible target market but again, the downside for this is that you’ll also have to face tougher and abundant competition.

If, however, the home business income opportunity comes directly from your mind then you’ll have to determine a target market for yourself. Start by identifying the key benefits of your product or service. Now, think about the type of person whose needs will be satisfied by what you’re offering.

Try not be too generalized. Catering to a large target market can be suicidal to a home based business since you’ll have to compete with larger companies and you’ll need a greater influx of funds to afford the kind of marketing campaign adequate for a market of such size.

Being too specific with your market definition or catering to a market niche can be advantageous if it’s warranted by your product or service. If it’s the uniqueness of your product that gives your home based business a competitive advantage then it’s better to find a suitable market, even if it turns out to be small, instead of changing your product to suit the market.

Assessing the potential of your home business income opportunity includes assessing the potential of your target market. How is it similar to and different from other markets? Why does it have a substantial need for your business’ products and services when other markets don’t?

Consider the demographics of your target market and how it can affect their perception of your business. Consider, as well, cyclical trends in the industry and how the market may respond to it as well as the geographical distribution of your market.

The Competition

Finally, it’s time to size up the competition. When assessing a home business income opportunity, you don’t just find out who you’re against with. You have to determine how you’re going to fare against them in the short and long term and what you can do to reverse possibly negative outcomes.

Start by determining the size of competition. How many other home based businesses are out there and in direct competition with you? Are there other home based businesses that could offer you indirect competition?

Determine who you should be worried the most and assess their respective strengths and weaknesses. Key strengths that make a business particularly difficult to beat are excellent product quality and customer service, a well-established reputation, solid financial backing, and key labor force.

Attacking a company on its strong points will not, however, be good for your business. You find out about them in order to steer clear of them. What you should weigh against your home business income opportunity is the weaknesses of your competition. If you can be good at something they’re not then there’s a chance for your home based business to succeed.

Assess their respective market shares. When you enter the market, you’ll need to have your own customers, and that means eating some of the share of your competition. Which company’s share do you think you’ve the best chances of acquiring?

Now that you know how to properly evaluate your home business income opportunity, is it an opportunity worth taking a chance on?

Writing a Business Plan For a Home Business Income Opportunity

If there’s a home business income opportunity you’d like to get your hands on, a comprehensive and well-written business plan can be used to help you determine and obtain the resources you need for it.

Nature of Opportunity

The first and most important thing that a business plan will help you establish is the nature of the opportunity you’re being offered. Exactly what kind of product or service would the proposed business offer? A home based business, or any other business for that matter, has greater chances of profiting if its owner has a reasonable understanding and appreciation of what you’re selling. You can’t expect a career-oriented woman, for instance, to succeed spectacularly in making and selling home baked brownies.

Identity of Your Market

A business plan examines the source of the opportunity. It demands a thorough look of the market the proposed business will be serving and by carefully analyzing the data provided, a business plan will let you know whether or not the opportunity is worth availing, how much you can expect to earn, and how far can it go.

Never do business without studying the market first. The best way to discover your target market is by finding out what needs your products or services best serve. Let’s say you wish to establish a home-based nanny service provider. Lack of personal time and a desire for quality supervision are the most common reasons for people to hire nannies.

Now that you know what needs you’re fulfilling, try figuring out next the type of people with those needs. It could be moms with demanding jobs or wealthy parents wishing to keep their children in professional supervision. Do you wish to serve either or both types of clients? Either way, you need to know more about them by learning the common factors they share as a market like demographics, preferences, and income level.

Method of Distribution or Operation

Put simply, how does the home business income opportunity works out in the end? You’ve got the products to sell and you know who to sell to but how do you propose to let the market know about your business? How do you plan marketing and selling it? Are there potential problems that could impede your plans?

The resulting data from questions like these will be the main body of your business plan and in this part you have to be as detailed as possible. Every little detail could make or break your business so it’s best to be aware of what you’re facing now and before you’ve invested time and money in the endeavor.

Determine the nature and size of competition. Who are your direct and indirect competitors? How will you fare against them and what are your goals pertaining to them?

Exposure is always needed for introductory products and services. How much exposure do you think you need? How do you plan to get it? Will you make use of online or offline advertising or both?

It would be more advantageous if your home business income opportunity involves digital products as these are easier and more affordable to distribute. But if you are selling concrete products then you’ll also have to determine the best shipping and delivery options for them. There may also be legal standards to comply with, and any issues concerning them must also be addressed in your business plan.

Source of Financial Resources

A business generally needs five types of resources or as others describe it, 5 M’s: money, manpower, materials, machinery, and management. The last M is something you can learn and hone in time and with practice. The first, however, is often the most difficult to obtain and the rest of your resources commonly rely on how much you have it. A lot of money makes it easier for you to hire the best personnel and purchase the best machinery and materials. Few of it could compromise the quality of products or services your home based business offers.

Thankfully, it is in this case that a business plan comes in handiest. If, after writing your business plan, you can reasonably surmise that the home business income opportunity you’re offered is good as old, your business plan can get you the funds you need and your pockets aren’t able to supply. All you need is to find the right investor, show your polished business plan, and you’ll soon have your own home based business to run.

Choosing the Right Structure For Your Home Based Internet Marketing Business

Your home based Internet marketing business will stand to profit more if it’s backed by the ideal legal structure. Contrary to popular belief, not all home based businesses are operated through sole proprietorship. Some are established by a partnership or even a corporation. Ultimately, choosing a legal structure should be based on the nature of your home based business as well as your goals.

What You Need to Consider

If all you have right now are home based business ideas and nothing more concrete than that, you can narrow your list further by taking into consideration factors that could be greatly affected by the type of legal structure you’d use for your business.

Goals and Visions

Even the best home based Internet marketing businesses start out small, but that doesn’t mean they have to stay like that. Some of them proceed to becoming corporate giants in their respective industries. Progress, however, can be hampered by the wrong legal structure so you need to be clear about what your goals and visions are for your home based business before making a decision.


Simply put, sole proprietorship hands all the reins of the business to you and you alone but you’ll have to share your power and authority with others if you choose any other legal structure.


Sole proprietorship is the easiest legal structure to set up, not to mention the most affordable as well. It does, however, leave your personal assets vulnerable when your home based Internet marketing business fails – something you wouldn’t have to suffer, or at least not at the same extent, with another legal structure. Profit and losses can also increase or decrease, depending on the type of structure you choose for your home based Internet marketing business.

Three Types of Legal Structures for Your Home Based Internet Marketing Business

As mentioned earlier on, most home based Internet marketing businesses, or home businesses in general, use sole proprietorship as they’re mostly run by their owners themselves. There are however, other home based businesses that choose a different structure because they feel that their needs wouldn’t be adequately met by sole proprietorship.

Sole Proprietorship

Besides the various benefits mentioned earlier on for sole proprietorship, this structure also ensures that all profit generated by your home based Internet marketing business go directly to your pockets. If you want to close it down for any reason, you can also do so easily and without any major fuss.

Sole proprietorship, however, isn’t perfect. Besides placing unlimited liability on the business owner, businesses using sole proprietorship find it rarely easy to get funding from investors.


A simple legal definition for a partnership is an arrangement wherein at least two persons share ownership, and possibly management as well, of a single business. Home based Internet marketing businesses owned by a partnership will still not be able to protect its owners from lawsuits. If a business is sued for any reason, the owners are sued as well.

A partnership agreement is required by law as it will state all the terms and conditions that partners agree to, with regard to capital requirements, profit sharing, management of the business, dissolution of the partnership, and any other aspect affecting the business or the partnership.

Because there is more than one owner, more funds can be generated for a home based Internet marketing business. Having more than one owner also means more skills can be used for and lesser liabilities when growing the business. Then again, having more than one boss also means greater chances of having management disagreements and smaller profits. Lastly, a partnership immediately dissolves when a partner dies or withdraws and if this happens in an inopportune time, it can mean financial suicide for the rest of the partnership.

If you are consider using a partnership for your home based Internet marketing business, you’ll have to decide what type of partnership you wish to use: general partnership, limited partnership, or joint venture.


Quite a small number of home based businesses use a corporate set-up for various reasons. If they believe that their business has far to go and there is more than one investor involved, a corporate structure would provide them maximum protection from the get go. A corporation is, after all, a separate tax entity, one that can sue and be sued without making its investors or stockholders liable. Corporations, however, are expensive to set-up, not to mention time-consuming. They also have a limited lifespan and are charged with higher tax rates.

Now that you’re aware of the various structures you can use for your home based Internet marketing business, which would you choose?